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A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body." The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.

Do you dare to enter Fuzzby's Monster Diner? Taste the foul food served up at Fuzzby's and meet the amazing monster customers! The second book in this laugh-out-loud series from talented author and illustrator, David O'Connell. Somewhere hidden in the city is a very special Crystallizing Public Opinion ebook pdf diner. What's so special about it? Well it does the best chips anywhere and the customers are monsters! Joe the 'hooman' is getting the hang of flipping squashed-frog burgers at the monster diner. He's even made some monster friends. But things heat up in Fuzzby's kitchen when Joe and Fuzzby are asked to cater the Night Mayor's feast at the mysterious Tower of Doom. Rumour is that if the Night Mayor doesn't like the food, the monster chefs are thrown into the dungeon ...forever! Joe and Fuzzby prepare slugs-on-sticks, dangerous pie (warning: do not turn your back on it) and twitching toad sausages to impress the Night Mayor. And if that doesn't work there's always the Ultimate Pizza of Darkness...Will the brave pair return to the monster diner? Or have they served their last bowl of bumbean stew?

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Author: Edward L Bernays,Stuart Ewen
Number of Pages: 204 pages
Published Date: 25 Aug 2011
Publisher: Ig Publishing
Publication Country: Brooklyn, United States
Language: English
ISBN: 9781935439264
Download Link: Click Here
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